ROAD TRIP DAY 2 — Cheap Shots
Patron Tequila Shots
SATURDAY (Chronicle #24): We’re back at the Crowley Theater. We get in line to buy our entrance tickets for the Crawford film screening. Things are running a bit behind schedule, so we’re having to wait outside in line — and it’s getting very chilly (in the 40s).
Patron is one of the film festival’s sponsors. They’ve got a table set up against the front entrance of the theater. There’s some empty Patron Tequila bottles on the table — who’s been handling those bottles? A woman is walking up and down the ticket line with a tray offering free Tequila shots in those tiny plastic cups — they’ve even run out of lime slices. Very cheap presentation!
No one’s too enthused about taking Tequila shots… the Patron woman keeps starting at the head of the ticket line and running out of shots by the time she reaches the middle of the line. Someone finally advises her to start at the middle of the line and work her way to the back of the line.
The next run of Patron Tequila shots is done by filmmaker David Modigliani. The guy in front of us thought David was one of the festival volunteers — didn’t realize that David was the filmmaker. Somehow, that just doesn’t seem right — having the filmmaker doing Patron’s promo job.
The Patron was awesome. We know the festival folks, and they opted not to have a big presentation bit keep it low key and more of a serve yourself vibe, not the here have a sample one. David was a sport and I’m sure had a blast handing out and taking shots before his show. Where else can you do that? Had the black iguana it was good ! Viva Marfa!