ROAD TRIP DAY 2 — It’s Primo Promo Time
Dallas Girls Kickstart the Promo
SATURDAY (Chronicle #19): The movie lets out at the Crowley Theater — the crowd is walking out into the bright sun. It’s a clear blue sky — completely cloudless.
The Black Iguana team is ready — it’s promo time! The Avalanche is parked directly across the street and we open one of the Black Iguanas ice chests.
Two girls are walking toward us. We call out to them: “Wanna Iguana? Where are y’all from?” We find out that they’re from Dallas. One says: “I was just thinking that it was time for a cocktail!” We quickly set ‘em up with Frozen Ritas and clip the Black Iguana pouches to the lanyards which we sling over their heads. The Dallas girls take a sip — “WOW, these are great margaritas!” Regina gets the video camera rolling — and the Dallas girls begin to really ham it up for us.
In no time, we’ve got the crowd clamoring for Black Iguanas. Groups of three, four start to approach us. We’re handing out Black Iguanas as fast as we can — but we still take the time to point out that Black Iguana Frozen Ritas are made with Agave wine imported from Jalisco, the premier Tequila region in Mexico. The Black Iguana production plant is located in Tomball, Texas (just outside of Houston).
The LA people (and there’s quite a few of them) have never heard of Tomball, Texas — they think it’s the name of a guy as in “Tom Ball.” They may have no idea of where Tomball is located — but they now know that Black Iguana is the best-tasting Texas-produced margarita beverage!
Black Iguana is PRIMO!!
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